The Team



Jodene Shaer (Head Strategist)

Jodene is a teacher at heart with a passion for demonstrating what a life of courage, consciousness and a sense of humour looks like. She is a dedicated entrepreneur, blogger and a successful online engagement specialist with a notable online presence that has over the past few years generated a significant social media following, who eagerly engage with her to gain insight into what it means to live #ProjectMe.


Bianca Estelle James (Content Manager)

Bianca “The Crea-Twit” loves a creative place to play and Chat Factory is the perfect space! A strong female with a flawless work ethic who is also known for being a “jack of all trades”, easily adaptable, highly motivated, team cheerleader and a tad over-organised she is ALL IN or NOTHING AT ALL!

A social media enthusiast passionate about online marketing, content curation and community management (also blogs for love…).

Other then being online you’ll find her at uber cool food spots, live concerts or kiddies parties.


Mpho Longwe (Community Manager)

Mysteriously an introvert at heart, conversation comes naturally to Mpho Longwe and online engagement is no exception. From juggling different personas, to online crisis management and account analysis – Community Management is home. With a background of events co-ordination and a passion for radio, managing client communities online is done effortlessly.

Mpho is constantly belting out in laughter, incessantly attached to her mobile… but never missing a beat of the real world.


Vernon Botha (Business Development & Relationship Consultant and Social Media Buyer)

Having always been an outgoing people’s-person, with more than 10 years’ experience in the hospitality, customer service and events realm, has given Vernon a vast understanding and passion for people and the ways in which they communicate. His love for social media was sparked 4 years ago when it became a part of his portfolio and has blossomed into a wonderful knowledge of all aspects of this exciting platform. With experience in social media buying and image creation, Vernon is a great out the box thinker who ensures that relationships are maintained and that any project or problem is handled efficiently and professionally.

A self-confessed selfie addict and always bringing a bit of crazy to any situation, as long as there is good coffee nearby, Vernon lives by the motto #AintAfraidToHustle.


Jacqui Higgins (Copywriter)

Born and bred in Jozi, Jacqui started her career in the beauty industry where she had the opportunity of working in a boutique salon with some of the world’s finest French cosmetic brands, learning about business by working closely with her boss and mentor. She then transitioned into the world of media, holding the position of beauty editor for 10 years, working across several well-known women’s glossy titles, such as Marie Claire, Fairlady, Style, Your Family, Longevity, and InStyle magazines. After gaining a wealth of experience in the editorial office she decided it was time for change and moved into public relations and brand strategy. She has spent the past 7 years developing and implementing PR and marketing strategies for luxury brands such as Virgin Cosmetics, Cartier, IWC Schaffhausen, U-Boat Watches and currently works as a freelance PR consultant, strategist and writer. Her spare time is all about time with family (also furry family), friends, food, books and travel. If Jacqui’s name were to appear in the dictionary you’d find the following description: witty, with a good sense of humour and willing to go the extra mile.